 | | |
 | | | | | Guaranteed 2008 Rate Base of 700,000
(on all ABC audited issues)—a 75% increase since the September 2006 launch!
Source Mix: 90% Subscription 10% Newsstand
Source Mix: 50% Hallmark Original Sources 50% Traditional Sources
Subscription Price: $14.95
Newsstand Price: $3.95
5.5 readers per copy; 3,850,000 readers*
Circulation Highlights:
Customer response to launch direct mail was more than 3x the industry average.**
Targeted prospects within the 35 million–name Hallmark customer database as well as
targeted outside lists. ***
Over 15 million ride-along inserts reaching Hallmark Gold Crown Card members.
Subscription messages prominently featured on hallmark.com and hallmarkmagazine.com
(over 150m unique page views per year.)***
Subscription promotions sold at checkout and through inserts distributed in millions of
customers’ bags in national network of 4,000 Hallmark Gold Crown stores.
Single copies sold in card aisles of select 43,000 Hallmark retail accounts, such as Safeway, as well as magazine racks in all major retail chains (Wal-Mart, Kroeger, CVS, Walgreens, Target).
*Spring 2007 MRI Publisher’s Estimate
**Source: Capell’s Circ Tracking Report
*** Internal Server Logs |
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